01. Sep 2022
Mondi (Weybridge, UK), Essity (Stockholm, Sweden), and Dow (Midland, MI, USA) collaborated to create new, recyclable secondary packaging for Essity’s feminine care products, using renewable materials and post-consumer recycled content that reduces use of fossil-based materials.
Essity’s feminine care towels were previously packed in bags that already used 50 % renewable materials. Extensive research and testing by Mondi however, resulted in the recommendation of a new solution that aligns with Essity’s packaging goals: to work towards 100 % recyclability and to use up to 85 % biomass, renewable, or recycled material in all bags where up to 25 % are recycled plastics.
The new packaging contributes to these sustainability goals by using a renewable material and by-product from the paper making industry that is produced from circular feedstock based on the ISCC (International Sustainability & Carbon Certification) mass balance approach. The innovative packaging also contains mechanically recycled content from post-consumer material. Mondi worked with long-term supplier Dow and other companies along the value chain to find the most suitable resin formulation for this solution. The end result is an extruded film that is printed on and converted into a bag.
Providing the same high-level of protection as the previous alternative, the solution prevents moisture and light damaging the feminine care range, has strong sealing properties and delivers outstanding print quality to maintain on-shelf appeal for Essity’s European recognised brands, such as Bodyform, Libresse, Nana, and Nuvenia. AT