11. Apr 2022
Ahead of Earth Day, Dell Technologies is launching new products and sustainable materials to help address the growing issues of waste and resource constraints.
These new products and materials build on Dell’s recent reveal of Concept Luna – an ambitious prototype that explores revolutionary design ideas to reduce resource use and keep even more circular materials in the economy. The new additions show how Dell is driving progress against its sustainability goals today while providing more choice for customers who are increasingly prioritizing the environment when making purchase decisions.
Latitude 5000 series
The Latitude 5000 series is Dell’s highest volume PC; therefore, investments in sustainability features help ensure Dell effectively delivers impact at scale. The latest Latitude 5000 series offers even more intentional design choices to increase use of recycled and renewable content including:
A laptop lid made from 71 % recyclable and renewable materials including tree-based bioplastic upcycled from the paper making industry (21 %), reclaimed carbon fibre (20 %) and post-consumer recycled plastic (30 %) (all percentages by weight). By focusing on the second heaviest part of the device – the lid – Dell can make a larger sustainability impact, helping reduce the product’s carbon, water, and energy footprint.
The base of the system is created with reclaimed carbon fibre (20 %) and new biobased rubber feet made from castor bean oil (39 %). This renewable material reduces reliance on petroleum-based materials.
This series also marks an important milestone in Dell’s existing use of ocean-bound plastics, expanding use beyond packaging into products. The Latitude 5000 series features ocean-bound plastics in the fan housing (28 %).
Protecting the product, the Latitude 5000 series features packaging made from 100 % recycled (~95 %) or renewable materials (~5 %) – all of which is 100 % recyclable.
Advancing sustainable materials across more products and platforms than ever before.
Over the last decade, Dell introduced a strong line-up of sustainable material innovations, including several industry-first applications. Dell is now building upon its existing efforts and partnerships with the expansion of new sustainable and renewable materials in more products and platforms.
In addition to expanding ocean-bound plastics to the Latitude 5000 series, it can also be found in the fan housing in our Precision 3000 series mobile workstations (28 %), and in the fan and fan housing in Dell OptiPlex Micro desktops and Precision Workstations (13 % total). Dell has also extended use of this material in its EcoLoop Pro series of backpacks, sleeves and briefcases which features 100 % ocean-bound plastic in the exterior main fabric.
The biobased rubber derived from castor beans can also be found in the bottom bumpers of the Latitude 7430 and 7530 and Precision 3000 series Mobile Workstations – increasing Dell's mix of renewable materials.
These new materials join Dell’s existing sustainable materials portfolio which includes closed-loop and recycled plastics, reclaimed carbon fibre, aluminium produced with hydro power, biobased plastics and closed-loop aluminium, and rare earth magnets. These efforts were recently recognized by the Environmental Protection Agency’s (EPA) Sustainable Materials Management Awards, where Dell's use of biobased plastics received a Cutting Edge Champion Award, its closed-loop aluminium pilot received the Sustained Excellence Award and its recycling services received a Gold Recycling Award. These awards mark eight consecutive years that Dell has been recognized with by the EPA for its commitment to sustainable materials management and recycling electronics responsibly.
Designing and manufacturing products with sustainable materials is only half of the circular economy story – reducing e-waste by keeping products and materials in use as long as possible through repair, reuse, and recycling is just as critical. In support of this ambition, Dell recently launched new programs which build on its 20+ years of offering global recycling services to rethink, redesign, reuse, and recycle – adapting to changing customer and consumer demands. AT