18. Nov 2014
Tetra Pak collected not one, but two awards at the World Beverage Innovation Awards ceremony in Nuremberg, Germany. Tetra Top with Separable Top was awarded Best Carton and Tetra Pak’s bio based caps won the Best Closure category.
These awards, organized since 2003 by FoodBev Media, are presented each year in 26 categories of the global beverage industry.
Within the Best Carton category, the judges recognised the benefits Tetra Top with Separable Top brings to consumers, the convenience of a bottle, the environmental profile of a carton and its contemporary look and feel. Designed to facilitate sorting and recycling, the plastic top can be easily separated from the sleeve with a press of the thumb, thanks to the pre-cut perforation on the outer layer of the cardboard.
In the Best Closure category, Tetra Pak’s bio-based caps were highlighted for their innovative use of high density polyethylene (HDPE) derived from sugar cane, instead of traditional fossil fuels. Global delivery of these renewable caps is expected to reach 1.7 billion in 2014, a 45% increase over the previous year. The success of these bio-based caps is seen as a major step towards the company’s ambition of developing the industry’s first fully renewable package.
“We live in an age where consumers expect companies to offer products that enable them to adopt environmentally responsible behaviours in their everyday lives with relative ease”, Charles Brand, Vice President Marketing & Product Management at Tetra Pak said. “We are honoured to have achieved these accolades, which represent many hours of working side by side with customers to develop innovations that meet expectations of today’s environmentally conscious consumers”. (KL)