21. Aug 2025
Cleveland Browns’ souvenir cups made from recycled PP
PureCycle Technologies recently announced that the Cleveland Browns, a professional American football team, will use 100 % PureFive™ resin in their 2025 line of player souvenir cups.
As PureZero™ partners, the Cleveland Browns and PureCycle have worked together to improve recycling at Huntington Bank Field by delivering polypropylene plastic waste generated at games to PureCycle’s Ironton, Ohio recycling facility. Now the companies are taking it one step further by introducing these sustainable souvenir cups for a true plastics-to-plastics circular solution.
Michele Powell, Cleveland Browns Vice President of Stadium Operations & Event Development said, “This season’s introduction of fully circular player souvenir cups is the latest exciting development from our ongoing sustainability efforts. We’ve worked together with PureCycle for several years to educate fans about recycling at Browns home games and now we’re proud to offer them a sustainable souvenir cup made from recycled PureCycle resin.”
PureCycle CEO Dustin Olson added, “Since the first days of the pilot plant operations, the Browns have been a strong partner by supplying souvenir cups for recycling into high-quality PureFive™ resin. It’s been gratifying to watch the relationship grow along with our Company, and to now have our recycled resin landing in the hands of Browns fans this season is a great moment for both organizations. We hope that the Browns’ introduction of recycled content in their concession items will help blaze a trail for more organizations across the sports world who are looking to up their sustainability game.”
The Browns are the first professional sports team to introduce the Run It Back line of cups from Churchill Container. The Run It Back line of cups and containers were introduced by Churchill earlier this year and contain up to 100 % PureFive™ resin.
Churchill Container Product Director Erik Johnson said, “The biggest challenge when creating sustainable polypropylene products like the Cleveland Browns’ player souvenir cups is finding a resin that is 100 % post-consumer recycled polypropylene and can meet food safety, appearance, odour, and processing requirements. Thanks to PureCycle’s dissolution recycling technology, their PureFive™ resin looks and performs similarly to traditional virgin polypropylene resins.”
The cups will be available for purchase at the Browns first preseason home game on August 23. AT
www.purecycle.com