12. Aug 2022

Exciting for kids – good for the environment

Exciting for kids – good for the environment

With the new PLAYMOBIL product series Wiltopia, children discover our Earth, its special features and its inhabitants. Without dry facts, but with lots of play fun and sustainable material in proven Playmobil quality!

Playmobil (Zirndorf, Germany) and plastic recycling partner Coolrec (Waalwijk, the Netherlands) show exactly how this works in their Explainer clip, which is being released to coincide with the launch of the product series.

Long-lasting quality - designed with the environment in mind
Wiltopia is the first product range from Playmobil to be made from an average of over 80 % sustainable material. PCR plastics – i.e. plastics that have already been used by consumers and subsequently fed into the recycling loop – and biobased plastics are used. This conserves unused resources and above all the environment by giving already used materials a new life. All of the new items in the Wiltopia range naturally match the proven PLAYMOBIL quality.

The Explainer Clip: From the old refrigerator to new Playmobil sets.
But how does it actually work exactly? Playmobil and recycling specialist Coolrec, a subsidiary of Renewi, have produced a clip for this purpose. In a child-friendly way, it shows how the Wiltopia items are made from recycled plastics that Coolrec extracts from discarded refrigerators. Pretty cool and really good for the planet! In the spirit of transitioning to a circular economy, the old refrigerators are stripped of the materials that are no longer needed. The plastics from the refrigerators are then shredded and turned into flakes. The flakes are turned into Coolrec pellets using advanced mechanical recycling processes, and you can make just about anything from them! Like all the animals and playsets in the new PLAYMOBIL product line Wiltopia and much, much more!

Animal play and collecting fun
Wiltopia stands for growing up in a world where animals and nature are respected and protected. To achieve this, it is essential to impart knowledge – only what children know can they appreciate, love and protect. Starting in July, 27 sets with animals from all over the world will provide lots of collecting and playing fun, combined with an extra portion of knowledge. In addition to the movable animal figures, each animal set contains accessories for direct use. AT


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