01. Apr 2022
good natured Products (Vancouver, Canada), announced on March 30 that ForageGirl, a brand of Norcliff Farms and North America's largest producer of fiddleheads, will be shipping this year's harvest in new custom-designed, BPI-certified compostable packaging supplied by good natured®.
Companies and consumers are actively seeking out new foods with shorter and cleaner supply chains (Source World Economic Forum). ForageGirl Fiddleheads is on a mission to supply fresh, sustainably foraged, fiddleheads to plates throughout Canada and the United States. These vegetables are foraged by hand in New Brunswick, Quebec and Ontario - and then delivered in as few as 30 hours to major grocers, including Sobeys, Metro, Safeway, and Loblaws.
Established in 1973, ForageGirl Fiddleheads is a second-generation family-run business that aims to transition 100% of its packaging to plant-based by 2023. Collaborating to create a custom good natured® clamshell package helped ForageGirl Fiddleheads retire their previous tray and plastic wrap, which did not match with their long-term sustainability goals or maximize protection of their delicate product. By designing custom plant-based packaging for local food growers, good natured® is illustrating its commitment to making it easy and affordable for business owners to reduce their reliance on fossil fuels and have a positive environmental impact.
"Nature is the foundation that supports our lives, and it is our responsibility to take care of it," says ForageGirl Fiddleheads President Brittany Maranger. "We recognize the importance of doing our part. We appreciate the incredibly nourishing food we have right in our backyard and are committed to being sustainable in every stage of delivering our hand-foraged, preservative-free wild fiddleheads. We steer clear of tractors and industrial equipment to reduce our carbon footprint and we're excited to extend that focus through to our new good natured® packaging, which is sourced and produced locally in North America."
good natured® CEO Paul Antoniadis commented, "Our North American focused manufacturing model is flexible and scalable, allowing us to offer packaging solutions to local businesses of all sizes who are looking to switch to plant-based. Our BPI-certified compostable packaging helps our customers reduce their overall transportation footprint, as well as provide more reliable and timely availability of products in the current climate of supply chain disruptions. It's been an absolute pleasure working with a leader in sustainable foraging and farming practices, like ForageGirl Fiddleheads, to design and deliver customized good natured® plant-based packaging."