03. Feb 2022
Chanel’s N°1 de CHANEL is an eco-responsible beauty line that seeks to minimise its impact on the environment and cut down its carbon footprint with eco-designed packaging and a strict formulation charter.
The formulas contain up to 97% naturally derived ingredients. The eco-designed packaging includes sustainable Sulapac material in the lids.They are the result of a collaboration that began in 2018 between the CHANEL Fragrance and Beauty Packaging Innovation Department and Finnish material innovation start-up Sulapac.
“The new-generation lid of the N° 1 de CHANEL Cream is made of 90% bio‑based materials from renewable resources: FSC certified wood chips that are by-products of industrial side-streams combined with camellia seed shells. It was a genuine technological challenge that has now resulted in several patent-pending applications. Faithful to the House of CHANEL’s exacting standards, every detail was considered at length including the sensory quality of the material; its resistance to heat variations; the unique sound of the jar closing; how it feels in the hand; and the depth of the matte satin finish engraved with the iconic double C,” Chanel explained.
It took more than 40 trials before Sulapac’s R&D Manager, Piia Peltola was able to find the right material recipe.
“It has been fascinating to see up-close this level of devotion to the brand feel and its environmental impact,” Piia Peltola says. “Our first big task was to innovate a bio-based material that contains by-product camellia seed shells whilst making it resistant to heat and moisture. It was just a concept idea when we started. Camellia is inherently hydrophilic material, meaning it absorbs water strongly. Solving this was a great accomplishment from us, and the first time we have incorporated such ingredient in our packaging material in a bespoke way,” Peltola said.
The learnings from the project for Sulapac have been considerable and the company hopes that others will follow the example of Chanel, said Suvi Haimi, CEO and Co-founder of Sulapac.
“It was fascinating to combine by products like camellia seed shells and FSC certified wood chips in this unique packaging material. Now, we have proficiency in also utilizing other side streams without compromising the functionality of the final product. It helps us to reduce the environmental footprint even further,” Haimi concluded.