29. Apr 2021
Berlin-based brand i+m has chosen Sulapac Nordic Collection by Quadpack for the newest member of its natural cosmetics series.
Award-winning German cosmetics brand i+m has launched a new product for its We Reduce! range. The company debuted its Rose Deodorant Cream in a fittingly sustainable packaging: the 30ml jar from the Sulapac Nordic Collection from international beauty packaging manufacturer and provider Quadpack.
The packaging, developed by Quadpack, is made from a bio-based, compostable material that biodegrades completely, without leaving microplastics behind.
“In Quadpack, we have found a partner who has supported us from the very beginning to make serious progress on the subject of sustainable packaging. We had been looking for a plastic-free alternative for a long time and the Sulapac jar offers all the advantages of plastic, but it’s compostable and made from renewable raw materials,” says Jörg von Kruse, Managing Director of i+m.
Proud of its history as a fair-trade, vegan skincare brand, i+m is a three-time winner of sustainability awards for its products. Most recently, its We Reduce! series was a finalist for the German Sustainability Award Design 2021, thanks to its plastic-free packaging and certified natural cosmetics.
Sulapac Nordic Collection by Quadpack fits the concept perfectly: made from wood and plant-based binders, raw materials that are organically recyclable, the range is an important and innovative approach to the plastic waste challenge.