20. Apr 2021
Restore, a sustainable foodware brand from Newlight Technologies, continues to scale with their first national distribution partner, advancing their mission to end the flow of plastic into the oceans by replacing plastic with a regenerative and plastic-free material called AirCarbon.
Restore's AirCarbon straws and cutlery are now available in Target stores nationwide and on Target.com.
Manufactured in Southern California, AirCarbon straws and cutlery are dishwasher safe for reuse, never get soggy in hot or cold conditions, contain no plastic or glues, require no food crops for production, and are certified carbon-negative by SCS Global Services, reducing the net amount of carbon in the air through production.
Since AirCarbon is a naturally-occurring material (also known as PHB), AirCarbon straws are certified home compostable and soil degradable, and AirCarbon cutlery are dishwasher safe for reuse, helping to prevent the accumulation of plastics in the ocean. By making foodware out of AirCarbon, Restore is offering a new option for consumers who want straws and cutlery that are reusable and work as well as plastic but also have natural end-of-life pathways.
Since late 2020, Restore has been piloting AirCarbon straws and cutlery at locations across the United States, most recently announcing its pilot program with Shake Shack in March 2021. Target is Restore’s introductory retail partner, marking the first time AirCarbon foodware is available for consumers to purchase.
“Our goal is to help end ocean plastic pollution by finding a shared middle ground,” said Mark Herrema, CEO of Newlight. “For us, that means making sustainable products that people love and that also work for the environment. This launch is the culmination of many years of hard work by many dedicated people.”
There will be two initial product offerings available from Restore at Target: 24-piece packs of wrapped straws, in-store and online at Target.com; and 3-piece cutlery packs with a natural fiber carrying case, in-store and online at Target.com.