16. Mar 2021
Sweets and snacks producer Mars Wrigley and Danimer Scientific, a developer and manufacturer of biodegradable materials, today announced a two-year partnership to develop an innovative home compostable packaging for its numerous product brands.
The first brand Mars Wrigley will introduce will be SKITTLES® in the U.S., enabling consumers to enjoy delicious, fun and environmentally friendly treats. The launch of the new packaging is tentatively scheduled for late 2021 or early 2022,
Danimer Scientific’s signature packaging – Nodax polyhydroxyalkanoate (PHA) – is produced through natural fermentation processes using plant oils such as soy and canola and biodegrades in both soil and marine environments. Mars will continue to evaluate opportunities to scale this novel, innovative and sustainable packaging technology across its portfolio of brands and categories.
Danimer Scientific and Mars Wrigley plan to introduce Nodax PHA into flexible and rigid packaging that reliably breaks down in both industrial composting facilities and backyard compost units, offering an enhanced value proposition for environmentally conscious consumers and retailers. Sourced from the seeds of plants such as canola and soy, Nodax PHA can serve as an alternative to traditional petrochemical plastic and has been certified as biodegradable in soil and marine environments. In addition to better end-of-life options, Nodaxâ PHA is renewably sourced, making it a truly circular material that helps eliminate waste.
The joint development agreement is a key component of Mars Wrigley’s comprehensive strategy to transform its packaging portfolio to support a circular economy and to drive progress against its goal of 100 percent reusable, recyclable or compostable packaging by 2025.
“The impact of plastic on nature is one of the major sustainability challenges of our generation. There are no simple solutions and transformational innovation is necessary, we have to think and act differently,” said Alastair Child, Mars Wrigley VP of Global Sustainability. “Collaborating with Danimer to advance this breakthrough technology represents a major step to creating positive societal impact and better environmental outcomes across the full lifecycle of small, flexible packaging.”
“Expectations for sustainable packaging vary from market to market, making it essential for new materials to be adaptable in meeting different standards without sacrificing quality,” said Stephen Croskrey, CEO at Danimer Scientific. “PHA provides a versatile platform for manufacturing material that is renewably sourced and leaves a minimal impact on the environment upon disposal. We look forward to working with Mars Wrigley in fighting the global crisis of plastic waste.”