19. Nov 2020
Global retail solutions provider Mainetti announced its partnership with UBQ Materials Ltd. to introduce the new standard for product innovation and sustainability in the fashion industry.
The alliance leverages UBQ's patented thermoplastic to create sustainable garment hangers. UBQ Materials has developed an advanced conversion technology, patenting the world's first bio-based material, called UBQ™, made entirely of unsorted household waste.
"Just as we pioneered hanger and plastics recycling, having introduced sustainable supply chain solutions for customers nearly six decades ago, Mainetti is proud to be driving meaningful change with this new, innovative offering," explained Roberto Peruzzo, CEO, Mainetti. "UBQ's best-in-class technology, paired with our global footprint as the leading retail solutions provider, will allow us to help the fashion industry revolutionize sustainable practices and have a lasting impact on the planet."
UBQ's proprietary process converts residual household waste into a sustainable bio-based substitute for oil-based plastics. By diverting landfill-destined waste, UBQ's technology helps prevent methane emissions, ground water contamination and other social and environmental harms associated with the proliferation of landfills, all while creating a novel raw material with climate-positive impact. The development of Mainetti garment hangers containing UBQ™ material has resulted in hangers with a significantly reduced carbon footprint. These sustainable products are currently pending Cradle-to-Cradle (C2C)™ certification.
"Industries like retail and fashion are ripe to lead sustainable change," said Jack Bigio, co-founder and CEO, UBQ Materials Israel. "It is easy to overlook the impact of a hanger, but when we zoom out, we understand that hangers are the common denominator across all brands, across the globe. The beauty of manufacturing products with a climate positive material such as UBQ™ is the ability to significantly impact carbon footprints while leaving no impact on consumers' experience."
With billions of hangers produced globally each year, the impact that this retail mainstay alone can have on the environment is significant. Mainetti's exclusive collaboration with UBQ for hangers offers brands across the fashion and retail industries a cost-effective method to significantly reduce their carbon footprint and a new way to put action towards the current waste crisis. It also provides these brands with another route to connecting with consumer audiences who are armed with information and whose buying habits are an extension of their own environmental values.
"The fashion industry is receiving a lot of attention for its contributions to pollution and climate change," said Marc Abeles, Global Marketing Director, Mainetti. "Together with UBQ, we are empowering our clients to do something about the important issues that experts, decision makers and consumers alike are concerned about right now. By providing products such as our innovative, sustainable hangers, we enable retailers and brands to design more responsibly and achieve their sustainability objectives.