30. Aug 2018
‘Mindful Meals’ dry dog food now comes in more sustainable packaging
Thermoplastics polyolefins producer Braskem and Only Natural Pet, a brand of natural pet supplies, have announced a new sustainable pet food packaging initiative utilizing Braskem’s sugarcane based I’m green biopolymer.
Only Natural Pet is integrating at least 30% bioplastic packaging material into every bag of its recently launched line of Mindful Meals dry dog food, underscoring its ongoing commitments to environmental sustainability and carbon reduction.
The product is all about sustainable ingredients and thoughtful sourcing to create the ultimate dog food, said Marty Grosjean, Founder and President of Only Natural Pet. “Packaging it in a sustainable bag is ideal to further our sustainability goals – and of course to increase the appeal to pet parents.”
As a founding member of the Pet Sustainability Coalition, Only Natural Pet is committed to sustainable and “green” business practices, including working with industry leaders to provide more conscientious and sustainable solutions for everything from efficient wind powered facilities, to carbon offset shipping, to more environmentally friendly sourcing for its products and packaging.
Braskem's I'm green Polyethylene (PE) derived from Brazilian sugarcane retains the same properties, performance and application versatility of fossil fuel derived polyethylene, making it an ideal drop-in substitute for conventional oil-based polyethylene. Cultivation of sugarcane utilized in the production of I'm green PE captures carbon dioxide (CO2) and releases oxygen (O2), which means Braskem’s bioplastic has a negative carbon footprint. From a cradle-to-gate life-cycle perspective, every ton of I’m green PE used in the production of packaging equates to 3.09 tons of CO2 captured from the atmosphere.
The new packaging solution was developed by Peel Plastic, a recognized leader in flexible packaging solutions and process innovation with extensive knowhow about the packaging requirements and technologies of the pet food business. The Peel Plastics team worked side by side with Only Natural Pet and Braskem to design, develop and integrate the I’m green PE biopolymer into a new packaging solution that maintains all the performance characteristics required, while delivering a solution that is better for the earth.