27. Feb 2017
Last month, Holland Colours Americas Inc announced the launch of The Natural Collection, a new bio-derived family of colorants for use in cosmetic packaging and other commercial applications. Now, sustainability comes in more colors than green alone!
A global specialist in customer-specific coloring products headquartered in the Netherlands, Holland Colours is the first company to develop a product line in which color pigments are non-toxic and developed specifically for PET and biopolymers.
“The Natural Collection represents a truly sustainable solution in polymer packaging, one that combines aesthetics and technology with environmentally friendly materials,” says Lydia Swan, Sales & Marketing Manager, Holland Colours Americas. “Most available colorants in the industry today have few, if any, bio-derived components. The Natural Collection is the exception.”
Holland Colours develops, produces and commercializes liquid and solid colorants, masterbatches and additives for coloring rigid and flexible PVC for the building and construction industry, as well as PET and polyolefins for the packaging industry. This latest innovation uses non-petroleum-based pigments and a bio-derived carrier that provides colorants made entirely from renewable resources. Many of these pigments are FDA compliant, making them suitable for packaging and other food-contact applications. Moreover, The Natural Collection palette offers converters a 100% non-petroleum based colorant option that can be used for a variety of biopolymer applications.
The Natural Collection will initially target the branding and packaging needs of cosmetics and personal care markets. As with other Holland Colours’ Holcobatch products, benefits of the environmentally friendly colorant include low-dosing, low-dust, free-flowing and easy processing. Additionally, The Natural Collection provides competitive advantages in terms of branding.
“At Holland Colours, our goal of being a sustainable company aligns with our corporate values of stewardship. We continually strive to improve the health of the communities we serve. Holland Colours was initially founded in 1979 by a group of individuals who were experts in pigments and saw a need to dramatically change the way in which colorants were being used in packaging at the time. Their innovative spirit resulted in a breakthrough product that ultimately revolutionized the market. The Natural Collection incorporates this same innovation, delivering unmatched coloring performance for a wide range of polymers, while being sustainable, eco-friendly and green,” adds Swan.