Solegear Launches “Good Natured” Approach to Sustainable Office Products

25.04.2016

Just in time last week for Earth Day, Solegear Bioplastic Technologies Inc. announced the official launch of its newly branded, plant-based office accessory line, “Good Natured”, and its first B2B partnership with Vancouver-based Mills Office Productivity to distribute the products to business customers in British Columbia.

good-nstured“This is a big step in the evolution of our company’s focus toward developing and distributing finished bioplastic products and packaging,” said Paul Antoniadis, CEO of Solegear. “We’re proud to team with another Vancouver-based success story, Mills Office Productivity, to be able to more effectively reach customers with an innovative plant-based product that is bound to be a conversation starter and source of pride.”

Solegear’s “Good Natured” office product line, colours and packaging are designed to bring a lighthearted, modern spirit to a sometimes overlooked and traditional category of consumer products. Made from the company’s 85% plant-based Polysole® LV1250 bioplastic – which contains no BPAs, phthalates or other hazardous additives, and has been certified by the USDA BioPreferred program – the office accessory line includes a paper clip dispenser, pencil/pen holder, self-stacker desk tray, stacking legal desk tray and vertical file holder available in four designer colours: raspberry, frosting, licorice and mojito. The products are injection molded in Canada, at Surrey, B.C.-based Columbia Plastics, a local Solegear manufacturing partner since 2015.

“Being a B Corp, our environmental performance is very important to Mills’ overall valuesGood-Natured and mission,” said Brad Mills, CEO of Mills Office Productivity. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. The B Corp movement places the focus on using business as a force for good, and is striving to redefine the meaning of success in business.

“We are always looking at ways to support local companies that are innovative and trying to make our industry more sustainable. By partnering with Solegear, Mills is able to offer our customers a product that is not only stylish, but a purchase they can feel good about,” Mills explained.

Good-Natured“This is just the tip of the iceberg for Solegear and the innovations it plans to deliver to consumers in the coming years, all designed to lower carbon emissions, reduce reliance on fossil fuels and remove toxicity typically associated with traditional petroleum-based plastics,” added Antoniadis. “We are excited to continue to disrupt and push the market to think differently about what’s possible with bioplastics by reformulating, rebranding and re-launching everyday products for major brands and retailers.”

The full suite of “Good Natured” office organization products is now available online at http://www.mills.ca.