03. Jun 2019
Boulder Clean, a producer of powerful plant based cleaning products, and Braskem, the largest thermoplastics polyolefins producer in the Americas and leading producer of biopolymers in the world, announced last week the integration of Braskem's plant-based bioplastic into Boulder Clean's newest sustainably focused laundry detergent packaging.
Steve Savage, CEO of 1908 Brands and Boulder Clean commented, "We are elated to partner with Braskem and take advantage of their bioplastic innovation to improve the sustainability of our Boulder Clean packaging. With the integration of carbon negative bioplastic into our latest laundry detergent container, we are taking bold action to help ensure our naturally clean products are safer for our homes and our planet."
With availability beginning in June of 2019, Boulder Clean's 230oz. laundry detergent container will integrate Braskem's plant-based I'm green Polyethylene bioplastic into the packaging to deliver improved sustainability and reduce its overall carbon footprint. Braskem's I'm green Polyethylene (PE) is a bio-based plastic made from ethanol, a renewable and sustainable resource produced from Brazilian sugarcane. I'm green Polyethylene retains the same properties, performance and application versatility of fossil fuel derived polyethylene, making it an ideal drop-in substitute for conventional oil-based polyethylene. The new, more sustainable Boulder Clean laundry container is fully recyclable through traditional post-consumer recycling channels and will be available for purchase at over 50 Costco Wholesale locations in Southern California, Arizona, Utah and Colorado.
Boulder Clean has been recognized as a 2018 U.S. Environmental Protection Agency (EPA) Safer Choice Partner of the Year. This is the third consecutive year that Boulder Clean has received this national recognition as a company that advances safer chemistry.
Joe Jankowski, Commercial Manager for Braskem's Renewables team in North America, stated, "Braskem is excited to team up with Boulder Clean as they continue their journey focused on more sustainable materials. The combination of Boulder Clean's powerful plant-based cleaning agents, with the integration of Braskem's carbon-negative, plant-based bio-plastic into their latest Boulder Clean product packaging aims to reduce the overall impact on the environment and meet the needs of consumers who are increasingly seeking more eco-friendly products."
Cultivation of sugarcane utilized in the production of I'm green Polyethylene captures carbon dioxide (CO2) and releases oxygen (O2), which means Braskem's bioplastic has a negative carbon footprint. From a cradle-to-gate life-cycle perspective, every ton of I'm green Polyethylene used in the production of packaging equates to 3.09 tons of CO2 captured from the atmosphere.
Photo credit: 1908 Brands