Issue 04 | 2021
When do things start to change? Sounds like an easy-to-answer question but hold on for a minute and think. If you could answer quickly and correctly, you’d be a billionaire, at least a multi-millionaire with your huge pile of apple and amazon stocks in your depot bought ten years back or longer. It is much easier to detect and indicate the beginning of something when looking back – years back. When Michael Thielen and I were starting to organize the first bio!TOY conference back in 2018 (see reports in bM issue 03/2019) we both had the feeling the toy industry is up for material change. Not just for the packaging which brands use for transport or presentation of their products, but for their games, soft toys, building bricks, hand puppets, beach toys and whatsoever. Was it the beginning? And what comes next?