Issue 05 | 2019
A few days ago, I visited FACHPACK, an international trade show for the packaging industry held annually in Germany. There was no doubt about this year’s key theme: I was overwhelmed by the wall-to-wall claims of sustainability that bedecked the show. In fact, greenwashing was a suspicion that sprang to mind. Everything was labelled as being sustainable or recyclable - just two of the buzzwords conspicuously being brandished at almost all the booths. Clearly, the concept of sustainability had arrived, at least in the marketing departments- although not yet in the R&D departments, it would seem. Products that actually incorporated recycled content, especially PCR (post consumer recyclates), were very thin on the ground. Plus, if products are recyclable, but don’t actually get recycled, the benefits in terms of sustainability are zero.