When Futamura acquired its cellulose films business in 2016, including the trademark brands Cellophane™ and NatureFlex™, the business was already braced for positive change, with early investment from owners Futamura, the cellulose films business based in Wigton (Cumbria, UK) and Tecumseh (Kansas, USA), strengthened its core production facilities and planned for strategic growth. Then who could have foreseen that the broadcast of one BBC nature documentary, Sir David Attenborough’s Blue Planet II, would put the metaphorical cat amongst the pigeons (or catfish amongst the shrimp?) turning this plastic world as we know it upside down and placing a spotlight on bio-material alternatives to single-use conventional plastics.