Bolloré, (Quimper, France) a pioneer in ultra-thin packaging, launched the first ultrathin packaging shrink film on a basis of green polyethylene called B-Nat®. It was developed to offer most attractive shelf presentation and the optic properties were optimized. It is also a good product for multipacking applications due to his cohesion strength. Although I’m green™ PE is a drop in solution for many applications, with Bolloré and its specialty films, it was quite a bit different. Bolloré worked hard to adjust its process to develop B-Nat with Braskem’s grades and has already achieved 40 % renewable content. The production of I’m green Polyethylene contributes to the reduction of greenhouse gas emissions.“The development of B-Nat was an important first step that needs early adopters to give us the confidence that we are on the right direction and allow us to develop with Bolloré the next generation with even higher renewable content. In fact, I am sure this will be one more success case where an already sustainable product adds to its value proposition by shifting from fossil to renewable,” says Martin Clemesha, Technical Sales, Renewable Chemicals at Braskem.